Marketing Consultant

Experience: 6 Years (Hospitality or Tourism preferred)

Focus: Member Success & Digital Content Strategy

Role Overview

As our Marketing Consultant, you will be responsible for the day-to-day execution of marketing activities that support our membership of luxury family hotels. Your goal is to ensure our members receive high-quality visibility across the LCA platform whilst maintaining our brand’s reputation as a leader in high-end family travel.

We are looking for a proactive professional who can manage multiple projects at once, from content creation and SEO to member relations and social media growth.

Key Areas of Responsibility

Website & Content Strategy

• Partner Onboarding: Create and manage bespoke website profiles, ensuring they are SEO-optimised to drive organic traffic and bookings.
• Editorial Content: Produce engaging articles that highlight our members as premier family focused destinations.
• Website Merchandising: Manage the rotation of featured content on the homepage, ensuring all members receive their scheduled visibility through banners and listings.

Social Media & Brand Awareness

• Channel Management: Curate and execute high-quality content for Instagram and LinkedIn that resonates with both luxury-minded parents and travel industry professionals.
• Community Engagement: Maintain a consistent brand voice across social platforms to grow our audience and showcase property highlights.

PR & Editorial Partnerships

• Media Coordination: Act as a point of contact for PR opportunities, including the coordination of press trips and media visits to our member’s destinations.
• Editorial Outreach: Secure mentions for our members in relevant travel roundups, features and media pitches to increase brand authority.

Email Marketing & Lead Generation

• Newsletter Management: Help design and distribute regular newsletters to our family database that feature our members, and drive engagement within our community.
• Campaign Support: Coordinate the promotion of seasonal offers and exclusive perks to our database of affluent travellers.

Requirements & Experience

• Marketing Experience: 6 years in a marketing role, ideally within the hospitality, luxury, or tourism sectors. You should have a proven track record of managing digital content.
• Strong Copywriting: The ability to write clear, polished, and persuasive copy that fits the Luxury Childcare Association brand.
• SEO & Digital Tools: Familiarity with SEO best practices and experience using CMS platforms (like WordPress) and email marketing software.
• Project Management: Highly organised with the ability to manage timelines for various hotel partners simultaneously.
• International Mindset: Comfortable working in a global environment and open to travel.
• Sensitivity for the family market and children’s needs.

What We Value

• Attention to Detail: You understand that in the luxury market, the small things matter.
• Reliability: You take ownership of your tasks and ensure partners are promoted exactly as promised.
• Creativity: You’re always looking for new ways to tell a hotel’s story.
• Previous experience in childcare will be positively valued.

What We Offer

• Industry Leadership: Be part of the leading group in the childcare and luxury travel industry, working with the world’s most prestigious hotel brands.
• Remote Work & Flexibility: We value results over “desk time.” Enjoy the freedom of a remote-first environment that supports a healthy work-life balance.
• International Environment: Join a diverse, multicultural team of experts passionate about travel and childcare.
• Growth & Development: As a growing project, we offer genuine career development opportunities. You will have the space to take initiative and grow alongside the company.
• Competitive Package on a contractor basis: A salary of 45-50K€, depending on your experience and skill set.